Case Study 7

  • Professional Services  •  Legal / Law Firm  •  Grand Blanc, Michigan  •  Under 6 Months

3x More Website Traffic and 4x More Client Calls — How Andrus Law Dominated Disability and Workers’ Comp Search in Michigan

How we helped Andrus Law reach page 1 for every high-intent legal keyword in their practice areas — turning search visibility into a flood of inbound client calls.

THE CLIENT

Andrus Law is a Michigan-based law firm specialising in Social Security Disability (SSDI) and workers’ compensation cases in and around Grand Blanc and Flint. With a strong track record for clients, they needed their online presence to match the reputation they had built offline.

THE CHALLENGE

Legal SEO is one of the most competitive verticals in local search — large firms and legal directories dominate the top spots, making it extremely difficult for independent practices to break through. Despite serving two distinct, high-value practice areas, Andrus Law wasn’t ranking consistently for the terms their prospective clients were searching. Every missed ranking meant a case going to a competitor.

WHAT WE DID

We built a dual-track SEO strategy — one for Social Security Disability and one for workers’ compensation — treating each practice area as its own content and authority silo. For every key city in their service area, we created geo-targeted landing pages optimised for the exact search phrases injured workers and disability claimants use when they need legal help urgently.

SOCIAL SECURITY & SSDI — KEYWORDS RANKED ON PAGE 1

  • social security disability lawyer grand blanc mi
  • ssdi attorney grand blanc mi
  • disability lawyer grand blanc michigan
  • ssdi law firm grand blanc mi
  • disability benefits lawyer near me grand blanc
  • ssdi hearing attorney near grand blanc
  • social security disability lawyer flint mi
  • disability lawyer flint mi

WORKERS’ COMPENSATION — KEYWORDS RANKED ON PAGE 1

  • workers compensation lawyer grand blanc mi
  • workers comp attorney grand blanc michigan
  • workers compensation settlement lawyer grand blanc
  • denied disability claim lawyer grand blanc
  • social security disability attorney near grand blanc

RESULTS — UNDER 6 MONTHS

3x

Website Traffic Growth

Organic visitors tripled

4x

Inbound Client Calls

Calls quadrupled

PAGE 1

Google Rankings

All core practice keywords

WHY IT WORKED

People searching for a disability or workers’ comp attorney are in a vulnerable, urgent moment — they need help and they need it now. By owning page 1 for every relevant keyword across both practice areas and multiple cities, Andrus Law became the first firm prospective clients see at their most decisive moment. The 4x call increase is the clearest signal that the right SEO strategy doesn’t just drive traffic — it drives cases.

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