Case Study 5
Local Business • Phone Repair • Metro Detroit • 12+ Months
1 Store to 6 Locations — How Local SEO Powered a Phone Repair Empire Across Metro Detroit
How we helped Metro Detroit Phone Repair grow 700% in organic traffic, dominate Google Maps across 6 cities, and scale from a single shop to a multi-location business.
THE CLIENT
Metro Detroit Phone Repair started as a single local phone repair shop serving one community. Today they operate 6 locations across Metro Detroit — Canton, Trenton, Taylor, Chesterfield, Southgate, and Westland.
THE CHALLENGE
Phone repair is a hyper-local, high-intent category. When someone’s screen cracks, they search ‘[city] phone repair’ and walk into the first result they find. With one store and just 100 monthly organic visitors, Metro Detroit Phone Repair was invisible to the thousands of people searching for repairs across the region every month.
WHAT WE DID
Our strategy was built around hyper-local SEO — treating each location as its own search market. For every new store, we built a dedicated location page optimised for city-specific keywords, set up and optimised a Google Business Profile, and executed a local citation and review strategy to establish map pack dominance.
RANKINGS ACROSS ALL 6 LOCATIONS
| Location | Keywords | Result |
| Canton | iPhone repair Canton, phone repair Canton | Page 1 + Maps Top 3 |
| Trenton | iPhone repair Trenton, phone repair Trenton | Page 1 + Maps Top 3 |
| Taylor | iPhone repair Taylor, phone repair Taylor | Page 1 + Maps Top 3 |
| Chesterfield | iPhone repair Chesterfield, phone repair Chesterfield | Page 1 + Maps Top 3 |
| Southgate | iPhone repair Southgate, phone repair Southgate | Page 1 + Maps Top 3 |
| Westland | iPhone repair Westland, phone repair Westland | Page 1 + Maps Top 3 |
RESULTS — 12 MONTHS
700%Traffic Growth 100 → 800 monthly visitors | 6XStore Expansion 1 location → 6 locations | TOP 3Google Maps All 6 cities, all keywords |