From a 50% Sales Drop to Market Leader — In Under a Year

How we helped a confidential online medical course provider recover from crisis, dominate search, and own their category on Google and AI platforms.

THE CLIENT

A confidential online medical course provider offering nationally recognised healthcare certification programs including phlebotomy and medical assistant courses across the United States.

THE CHALLENGE

When this client came to us, they were in crisis. Sales had plummeted by 50%, organic visibility was shrinking, and competitors were capturing the demand they had spent years building. They needed more than a fix — they needed a complete SEO turnaround.

WHAT WE DID

We conducted a full SEO audit and rebuilt their content and authority strategy from the ground up. Our focus: dominate the high-intent keywords that medical students and career-changers search for — and show up not just on Google, but on AI platforms like ChatGPT and Perplexity where search behaviour is rapidly shifting.

We identified the exact keyword clusters driving course enrollments, restructured their site architecture for topical authority, and executed a targeted link-building campaign to accelerate rankings in a competitive space.