printable version of SEO services
[internet marketing & seo services]
Internet Marketing and Search Engine Optimization services offered by Page One Rankings include:
Keyword Research
Keywords are descriptive, highly targeted phrases about your product or service that someone would type into a search engine in order to find you. There are quite a few tools and tricks to selecting the all-important two to three keywords around which to optimize your site's pages. This is the most important step to getting your website placing well on search engines and each page of your website has the potential for unique keywords.Before and After Search Engine Optimization Report
See what a difference working with Page One Rankings makes for your website.Competition Analysis
In order to top your competition, you’ll need to know where they’re ranking and how they got there.Keyword Rich Copywriting
The words on your website serve two purposes: Telling the viewer what you can provide them and optimizing your keywords for the search engines. Text must be chosen carefully to fulfill both purposes.Pay Per Click Advertising Campaign Assistance
Ever notice that there are some listings at the top and to the right of Google and Yahoo! that are more noticeable? Companies bid to have their website listed there when someone searches on particular terms and they pay only when someone clicks on their website link.Since it’s not always possible to get ranked on the first page of search engines for each and every one of your chosen keywords, an alternative can be to implement a pay-per-click advertising campaign. Page One Rankings can arrange for you and manage a pay-per-click campaign which will get you listed in these prime spots for precisely the keywords of your choosing. For more information on this service, see our
Code Alteration
The back end of your website, the part the search engine sees, will be organized for the best presentation possible for the search engines. Meta tags will be optimized as well as cleaning up unnecessary code.Usability
Tens of thousands of dollars are won or lost in the first 7 seconds visitors interact with a website. Dr. Flint McGlaughlin explains it best when he said the single most important change to fixing a page is eliminating confusion in the first few seconds a visitor spends on your page.It makes absolutely no sense to spend a bundle on a beautiful new website if no one can find it. It makes equally as little sense to direct bunches of traffic to a website that no one wants to interact with. A usability evaluation will reveal where the visitor may be experiencing boredom, confusion or disappointment. We want to make sure they find all the answers they seek at the precise moment they seek them.
Website Redesign
When you're ready to give your website a facelift (which should happen every 2-3 years), you'll have an excellent opportunity to optimize your website from the ground up. Website components that can be changed during a redesign include design, layout, navigation, site plan, page name, functionality... anything is possible in a redesign. But specific attention will be paid to satisfying both your human and your search engine website visitors alike.Link Building Campaign
Many (but not all) search engines place a large amount of emphasis on the number of incoming links to your website. The trick is to get QUALITY, relevant links and to make sure the search engines know about them. Caution is taken not to get junk inbound links, though, as these will decrease your rank among search engines.Site Map Generation
Search engines want to know about all of your pages. A site map is a document they can read that lists for them all the pages of your website. After all, if they can’t find your pages, they can’t rank them well on their results page.Local Search Engines
The local listings are the search results that appear next to the map at the top of the page on select search engines. It based on geographic location and is a way of leveraging your local to your search advantage. Page One Rankings makes sure your business is among the local listings with enhanced listings which include images, keywords, coupons, etc.Robots Text
In many situations, there will be pages you DON'T want the search engines to access. In that case, we'll implement code which speaks directly to the search engines and tell them to leave those pages alone.-
Website Traffic Analysis
Want to know who is viewing your website, how they found your website and how long they are spending on each of your pages? Depending on your hosting company, these bits of information can be very helpful in continually analyzing your website performance. Search engines also give you tracking capabilities and these bits of datum are priceless in targeting your ideal customer. -
Competent Customer Service
Throughout the optimization process, Page One Rankings will guide you, giving you advice if you are a do-it-yourselfer or providing you with a finished product based on your budget, needs and business profile. You will work one on one with Lauren Sorensen, founder of Page One Rankings, and can feel confident that all your needs will be taken care of. -
Ethical Methods
There are tons of “tricks” to get yourself listed on the first page of search engines. These are typically referred to as "black hat" techniques. However, once the search engine recognizes that you’ve cheated them in order to get prime rankings, they’ll likely ban your site from their results page. It’s nearly impossible to get reindexed with a search engine once you’ve been banned. Thus, it’s critical to avoid search engine optimization techniques that try to trick search engines. Page One Rankings uses only ethical methods (termed “white hat” practices) to get your website to appear in the first page.
Say, for instance, you sell vehicles. Quality inbound links might
come from sites selling custom chrome rims, car seat covers, and bed
liners. Links from computer supply stores, window teatment
websites and sites selling daytimers would be considered junk links
and would not help promote your website.
Michigan Internet Marketing Services
:: Michigan SEO Case Studies ::
Michigan SEO Basics ::
Michigan SEO Consultant
Michigan SEO Website Redesigns :: Michigan SEO Website Usability