[Rantings & Ravings of an Internet Marketing / SEO junkie]
 

How to better spend your advertising budget in a down-turned economy
For several years now, we’ve been working under extreme circumstances. Downsizing is occurring in companies of all sizes. Businesses, both customers and competitors, are closing their doors at a neck-breaking pace. And budgets are being cut in our companies across the board.

But cutting your advertising budget at this point could be a serious mistake. Rather, there are ways of advertising SMARTER to get a better return on your advertising dollar. Here’s a great trick for better investing your advertising dollar in a down-turned economy.  (more)

Ten Reasons to Partner with a Small Company
Small is the New Big, Sustainable is the New Growth and Trust is the new Competitive Advantage.  Nicely put, Brent! A client of mine sums up the best reasons to partner with a small business such as theirs.  (more)

A New Breed of Entrepreneur Emerges from the Dust
In decades past, folks started businesses as family companies. They provided jobs to their community and family members. They figured they’d eventually retire from the business and pass it onto whichever child or children wanted to take it over. It was a grand venture.

By contrast, many of today's entrepreneurs are displaced workers who are heads of their household and are just trying to make enough of a living to support their families. They are fully trained professionals who are unwilling and unable to wait for the economy to spring back and provide jobs for them. (more)